We believe the perfect entity is made up of its small parts and details. In R2M’s creator’s house, we turn our belief into practice.
With a kitchen, confectionery, and bakery operating in-house by our best people, we ensure quality and accuracy in every detail of the creative process.
Each one of our creations begins with thoughtful work of assembling only the highest quality, most exact products, ones that lead to the most delicious and authentic result in our eyes – may it be a sandwich, stew, cake, bread, or wine.
Our excellent team members turn worlds and cross continents to gather the most accurate products for each culinary piece. If we can’t find a product that meets the high standard we have set, we create and produce it here, by ourselves.
In fact, that’s the primary purpose of this huge heart; The creator’s house allows us to control every step in the process of creating the perfect whole.
From the articulation of dishes, the selection, and making of products, to strict tasting tests determining the authentic flavors and matching the suitable packages, all the way to the distribution of our goodies to the delicatessen stores and bakery shops.
Here we’re all about the details and all about creating and giving you the complete best.
The variety of 1400 dishes our kitchen at Panorama cooks is beyond amazing.
From vegetable dishes to meat and fish dishes to pastries and handmade pasta. Some remind you of home, others take you around the world, and many give you a taste of our cooks and chefs' creativity.
Our team of skilled and diligent professionals works together as one; Chopping, slicing, mixing, kneading, roasting, and cooking the dishes we all love so much.
1000 croissants a day won't prepare themselves... nor do mythological desserts like St. Honore, Tiramisu, and NY Cheesecake à la Coffee Bar. These are our sweet confectioners - creative, inspiring, passionate people - who conduct endless reruns and taste tests to give each dessert its coveted, precise FTL: Flavor. Texture. Look. whether it's a world classic or a dessert inspired by the heart.
From the fragrant loaf of bread freshly picked from Delicatessen, the fresh pretzel in Bakery's salmon sandwich, to the slice of bread accompanying Coffee Bar's beef tartare - All R2M's pastries and loaves of bread are born and baked here, by the crème de la crème of local bakers.
Our team of experts bakes days and nights, proving no less than 50 different kinds of healthy, nutritious loaves - sourdough bread to ancient grain bread - using only the ingredients they love, trust and believe in.
Cheese and dairies have always fascinated us. Over the years, we've delved into this white and wonderful world, exploring its nuances, textures, aromas, and flavors. We wanted to bring the quality, taste, texture, and true whiteness—just as it should be, as it is tasted in Italy and France—but here, in our city, with local ingredients, traditions, and techniques from distant places, and with a Tel Aviv character. The urban dairy. The White Dairy.
In 2023, we launched our private chocolate brand, fulfilling an old dream of our chocolatier, Gil. She dreamed it, studied, specialized, and today, in a small room filled with intoxicating aromas within our patisserie, Gil stands every day creating wonderful and unique chocolates. Using various high-quality ingredients, everything is handcrafted with boutique precision.
Wine is essential to us. In 2004, we launched 'Harutsim' (Diligents), R2M's wine house, named after Yad Harutsim St. in Tel Aviv. Our first Red wine, from Bordeaux grapes, evolved into a blend of Grenache, Sira, and Carignan, forming Harutsim Red today.
For 15 vintages, we've crafted new wines yearly. The 'Harutsim' series includes Red, White, and Rosé wines, each unique to its vineyard. Our wines, created with winemaker Nir Shaham, are modest yet full of character.
Our journey starts with vineyard trips across Israel and ends in an annual event to assemble the final blends. Harutsim wines are served at all R2M locations and sold at Delicatessen stores.
The variety of 1400 dishes our kitchen at Panorama cooks is beyond amazing.
From vegetable dishes to meat and fish dishes to pastries and handmade pasta. Some remind you of home, others take you around the world, and many give you a taste of our cooks and chefs' creativity.
Our team of skilled and diligent professionals works together as one; Chopping, slicing, mixing, kneading, roasting, and cooking the dishes we all love so much.
1000 croissants a day won't prepare themselves... nor do mythological desserts like St. Honore, Tiramisu, and NY Cheesecake à la Coffee Bar. These are our sweet confectioners - creative, inspiring, passionate people - who conduct endless reruns and taste tests to give each dessert its coveted, precise FTL: Flavor. Texture. Look. whether it's a world classic or a dessert inspired by the heart.
From the fragrant loaf of bread freshly picked from Delicatessen, the fresh pretzel in Bakery's salmon sandwich, to the slice of bread accompanying Coffee Bar's beef tartare - All R2M's pastries and loaves of bread are born and baked here, by the crème de la crème of local bakers.
Our team of experts bakes days and nights, proving no less than 50 different kinds of healthy, nutritious loaves - sourdough bread to ancient grain bread - using only the ingredients they love, trust and believe in.
Cheese and dairies have always fascinated us. Over the years, we've delved into this white and wonderful world, exploring its nuances, textures, aromas, and flavors. We wanted to bring the quality, taste, texture, and true whiteness—just as it should be, as it is tasted in Italy and France—but here, in our city, with local ingredients, traditions, and techniques from distant places, and with a Tel Aviv character. The urban dairy. The White Dairy.
In 2023, we launched our private chocolate brand, fulfilling an old dream of our chocolatier, Gil. She dreamed it, studied, specialized, and today, in a small room filled with intoxicating aromas within our patisserie, Gil stands every day creating wonderful and unique chocolates. Using various high-quality ingredients, everything is handcrafted with boutique precision.
Wine is essential to us. In 2004, we launched 'Harutsim' (Diligents), R2M's wine house, named after Yad Harutsim St. in Tel Aviv. Our first Red wine, from Bordeaux grapes, evolved into a blend of Grenache, Sira, and Carignan, forming Harutsim Red today.
For 15 vintages, we've crafted new wines yearly. The 'Harutsim' series includes Red, White, and Rosé wines, each unique to its vineyard. Our wines, created with winemaker Nir Shaham, are modest yet full of character.
Our journey starts with vineyard trips across Israel and ends in an annual event to assemble the final blends. Harutsim wines are served at all R2M locations and sold at Delicatessen stores.
